MCM 511 assignment sollution Spring 2016

mcm511 ASSIGNMENT Sollution

 Task 1 ans

 
Task: (1) Keeping in mind the above characteristics identify any one opinion leader and explain why he/she is an opinion leader? 
Communications skills are the most important. If you cannot communicate effectively, you cannot be an effective leader. But as I discuss below, communications is much more than being a good speaker.

Despite the great diversity among leaders, there are some characteristics or traits which most successful leaders have. These are the "Traits" listed here. Very few leaders have all of them to the limit, but the most effective leaders will have most of them well developed. A few leaders will have only a few of these traits such persistence or the ability to get people to work together, but they are likely to have those few very well developed.

The fourteen traits described here are the "tools of the trade." Not all of them will be used in every leadership situation, but like other tools, they are available if needed. All of these characteristics can be developed or attained. None are genetic, although some of the traits may be the gifts of wise parents to some very fortunate young people. For many of us, they are the results of hard work over years of time (very slowly developed habits in most cases). I have talked to many successful politicians, bankers, judges and leaders of many other types, almost to a person they have said that they have worked over the years to further improve their skills. Some have done it through formal classes or sessions with professionals, other through observation and practice; but all have worked at honing their abilities. After looking back over my own struggles to obtain more of these, I have come to strongly believe that almost any person can with sufficient motivation and work develop to a considerable degree all fourteen of the traits. I quickly not that today, I am not a skilled speaker or writer, but I can get my message across. One of favorite activities is selling - of ideas. Turn me lose with a small group and a good idea and I am in close to heaven.

task no 2ans 
Share any one experience from your life where you had formed your opinion due to opinion leader not due to the media?

For example, Omega watches have proclaimed Zhang Ziyi, the award winning actress best known for her work in Crouching Tiger, Hidden Dragon, House of Flying Daggers and Memoirs of a Geisha, as their brand ambassador for their constellation collection. All the people who are ardent fans of Zhang Ziyi, and tend to consider her as a star in cinema, and various other arenas, would believe all that she has to say about Omega watches.

In this instance, the advertiser is using the opinion leader to carry and "trickle down" its message to influence its target group. It is in the same way, the various advertisers such as Pepsi, Coke and Emirates-Airlines, also tend to choose various social media venues such as facebook or twitter, to disseminate the messages, about their brands, through these channels, believing that these venues would act as reinforcers of their messages and instill their messages in their target audiences a little bette

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